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100%

Fits all standard showers

 — no tools required

96.7%

Satisfied customers and
five-star reviews

85%

Noticed reduced dryness & irritation within weeks

40+

Ingredients, chemicals, and impurities filtered out

Turn Every Shower Into Your Secret Beauty Weapon

Wash Away Chemicals. Reveal Your Natural Beauty.

Every time you step under the water, hidden chlorine and metals strip your skin’s moisture and weaken your hair. With Pura, those harsh impurities are filtered out — leaving only clean, nourishing water. Imagine stepping out of the shower with skin that feels hydrated and smooth, and hair that shines instead of frizzes.

Healthier Water, Healthier You.

Your shower isn’t just about getting clean — it’s your daily reset. Pura restores purity to your water, helping to calm irritation, reduce flare-ups, and keep your skin’s natural barrier strong. Your hair feels stronger, your scalp healthier, and your body refreshed — all from something you already do every single day.

The Beauty Upgrade Every Bathroom Needs

Gentle 

on Skin

Hair You’ll Love

Everyday Wellness

Quick & Easy Install

Long-Lasting Value

Proven 

Protection

Let's Hear What Our Customers Have To Say

Emily R. 

After one week with Pura, my skin stopped feeling tight and itchy after showers. My husband even noticed my hair looking shinier! I used to spend $$$ on creams to fight dryness, and now the water itself does the work. Best purchase I’ve made for my routine.

  • 230

  • 0

Feb 22, 2025

Jen J

Game changer. The chlorine smell is completely gone, and my scalp irritation disappeared. I feel like I’m finally showering in fresh spring water instead of chemicals. Installation was literally one minute, no tools. 

 

  • 15

  • 0

Sep 1, 2025

Sam J

My kids have sensitive skin, and after switching to Pura their eczema flare-ups calmed down. My hair is softer and way less frizzy. I honestly didn’t think a shower filter could make such a difference, but now I won’t shower without it.

  • 118

  • 0

June 3, 2025

Free & Secure Delivery

We fulfill all your orders as quickly as possible.

Easy 5-Minute Install

Twist on for cleaner water instantly- No tools needed

30-Day Risk Free Trial

Free return if you don’t like the product.

Fits All Showers

Universal design — installs on any shower.

Frequently Asked Questions

Still have questions? Send us your question by filling out the form below, we will be happy to assist you.

Thanks for contacting us. We'll get back to you as soon as possible.

Email *

Question *

How long does the filter last?

Each filter cartridge lasts 3 months depending on your local water quality and how often you shower. Most customers simply swap it out 4 times a year. We sell replacement filters separately.

Will it fit my shower?

Yes — the Pura Filter is designed with a universal standard connection that fits over 95% of shower heads. Installation takes less than 1 minute and requires no tools.

What does it actually filter?

Our multi-stage system reduces chlorine, heavy metals, dirt, and other impurities that irritate skin and hair. The result: softer skin, shinier hair, and cleaner water every time you shower.

Can it help with skin or hair issues?

Customers with dry skin, eczema, acne, dandruff, and frizz report noticeable improvements within 1–2 weeks. By removing harsh chemicals, your skin retains natural moisture and your hair stays smooth and healthy.

Do I need a plumber to install it?

Not at all. Just twist it on like a light bulb. No tools, no hassle, no leaks.

How do I know when to replace the filter?

Join our subscribe and save & we will send you replacement filters every 3 months.

Is there a guarantee?

Yes. If you’re not completely satisfied within 30 days, you can return it for a full refund — no questions asked.